MBA with Professional Certificate in Applied AI & Business Analytics (IBM)

Semester-II Module 2
Generative AI and Prompt Engineering for Innovation



AI / Generative AI Overview.


Explore the foundations of AI/ Generative AI and its transformative role in various industries, focusing on practical applications and real-world examples.

Prompt Engineering Techniques.


Learn about different prompt engineering techniques like zero-shot, one-shot, and few-shot prompting to enhance AI output efficiency and creativity.

Multi-modal Content Creation


Delve into the process of multi-modal content creation, integrating text, images, and speech to produce comprehensive and engaging outputs.

Ethics and Bias in AI


Understand the ethical implications and the challenges of bias and intellectual property in the context of generative AI and its applications.

User-friendly Tools


Familiarize yourself with accessible tools designed for text, image, and speech generation, empowering creativity without technical barriers.

AI Outputs Control.


Gain insights on how to effectively control AI outputs by adjusting parameters like temperature and tone to meet specific needs.

Applications in Various Fields.


Explore how generative AI can be applied in professional, academic, and entrepreneurial contexts to foster innovation and creativity.